At TrueFit BMI (accessible at https://www.truefitbmi.com), your privacy is one of our primary commitments. This Privacy Policy outlines the types of information that are collected, recorded, and processed when you visit our website, how we use Google Analytics to understand site usage, and how third-party advertising partners may use cookies, in line with Google AdSense requirements and applicable privacy laws such as the GDPR and CCPA/CPRA.
All body measurements entered into the TrueFit BMI calculator—such as height, weight, and waist circumference—are calculated entirely client-side in your local web browser via JavaScript. This health data is never transmitted across the network, stored in a database, logged on our web servers, or shared with any third party.
1. Google AdSense & Third-Party Advertising Disclosures
TrueFit BMI may use third-party advertising networks, primarily Google AdSense, to serve advertisements when you visit our website. Google and other certified ad network vendors may use cookies, web beacons, and unique identifiers to display advertisements based on your prior visits to this website or other sites across the internet.
Google Advertising Cookies & The DoubleClick Cookie
If ads are shown on TrueFit BMI:
- Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to this website or other websites.
- Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to TrueFit BMI and/or other sites on the Internet.
Users may opt out of personalized advertising at any time through the official Google settings portal:
- Google Ads Settings & Personalization Controls
- How Google Uses Information From Sites or Apps That Use Our Services
Third-Party Ad Networks & Consumer Opt-Out Portals
Other third-party ad networks or ad servers may use cookies, JavaScript, or Web Beacons in their advertisements and links appearing on TrueFit BMI. These technologies are sent directly to your browser and automatically receive your IP address to measure campaign effectiveness and personalize ad content.
TrueFit BMI has no access to or control over cookies that are used by third-party advertisers. You may opt out of third-party vendor cookies for personalized advertising across multiple networks by visiting the following consumer choice portals:
- Digital Advertising Alliance (DAA) Consumer Choice Tool
- Network Advertising Initiative (NAI) Opt-Out Portal
- European Interactive Digital Advertising Alliance (EDAA - EU/UK Visitors)
2. Log Files & Hosting Analytics
TrueFit BMI follows standard hosting procedures using web server log files. These files log visitors when they access pages on our site. Hosting service providers record non-personally identifiable technical information, which includes:
- Internet Protocol (IP) addresses
- Browser type and version
- Internet Service Provider (ISP)
- Date and time stamps
- Referring and exit pages
- Approximate click patterns and navigation paths
This technical log data is not linked to any personally identifiable information. The purpose of this information is strictly for analyzing usage trends, maintaining site uptime, detecting security anomalies, and optimizing server performance.
3. Google Analytics
TrueFit BMI uses Google Analytics, a web analytics service provided by Google, to understand how visitors use our site so we can improve it. Google Analytics collects information such as the pages you visit, how long you stay, how you arrived (for example, from a search engine or another website), your device and browser type, and your approximate location (such as country or city).
- Cookies: Google Analytics uses first-party cookies (such as
_ga) and similar identifiers to distinguish visitors and sessions. - Your measurements stay private: We do not send the height, weight, or waist measurements you enter into our calculator to Google Analytics or to any other service. Those values are calculated only in your browser.
- IP addresses: According to Google, Google Analytics 4 does not log or store individual IP addresses.
- How Google uses this data: Information collected by Google Analytics is processed by Google in accordance with its own policies. See How Google uses information from sites or apps that use its services.
You can opt out of Google Analytics on all websites by installing the Google Analytics Opt-out Browser Add-on, or by blocking or deleting cookies in your browser settings. Where required by law, such as for visitors in the European Economic Area or the United Kingdom, we ask for your consent before analytics or advertising cookies are used.
4. Cookies and Local Storage
Like most modern web utilities, TrueFit BMI may use standard browser storage mechanisms. In addition to the advertising cookies described in Section 1 and the analytics cookies described in Section 3, our application may use local storage or session cookies solely to preserve your preferred measurement units (Imperial vs. Metric) so that you do not need to reconfigure the tool on return visits.
You can choose to disable cookies through your browser settings. Instructions for cookie management can be found in the help documentation of your respective browser (Chrome, Edge, Safari, Firefox).
5. California Consumer Privacy Rights (CCPA / CPRA)
Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have specific statutory rights concerning their personal information:
- Right to Know: You may request disclosure of the categories and specific pieces of personal information collected about you.
- Right to Deletion: You may request the deletion of personal information collected from you, subject to legal record-keeping exceptions.
- Right to Opt-Out of Sale or Sharing: TrueFit BMI does not sell your personal information. To the extent that third-party advertising cookies are classified as "sharing" for cross-context behavioral advertising under California law, you may exercise your opt-out rights via the DAA Opt-Out Tool, or through the ad settings and privacy controls offered by your browser and by Google.
- Right to Non-Discrimination: We will never discriminate against you, deny services, or charge different prices for exercising your privacy rights.
6. General Data Protection Regulation (GDPR / UK GDPR)
If you reside within the European Economic Area (EEA) or the United Kingdom, you hold comprehensive data protection rights under the GDPR, including:
- Right of Access: You have the right to request copies of your personal data.
- Right to Rectification: You have the right to request corrections to inaccurate or incomplete information.
- Right to Erasure: You have the right to request the deletion of your personal data under certain qualifying circumstances.
- Right to Restrict or Object to Processing: You have the right to request that we restrict or cease processing your data under certain conditions.
- Right to Data Portability: You have the right to request the transfer of collected data to another entity or directly to you.
If you submit a formal data request, we are required by law to respond within one month. Please contact us using the details below to exercise any of these rights.
7. Children's Online Privacy Protection (COPPA)
Protecting the privacy of children online is of utmost importance. TrueFit BMI does not knowingly collect any personally identifiable information from children under the age of 13. If a parent or guardian believes that a child under 13 has provided personal information to us, please contact us immediately so that we can promptly remove such records.
8. External Links & Third-Party Sites
Our website may include links to external health databases, Department of Defense fitness resources, or partner platforms. When clicking on an external link, you leave TrueFit BMI. We do not operate these external sites and strongly encourage you to review their individual privacy policies, as we assume no responsibility for their content or data collection practices.
9. Affiliate Links
Some pages on TrueFit BMI may include affiliate links to products or services, such as tape measures or body composition scales. If you buy through one of these links, we may earn a commission at no extra cost to you. We will clearly label affiliate links and only recommend products we believe are relevant to our readers. Affiliate relationships do not change the results of our calculator or the content of our guides.
As an Amazon Associate, TrueFit BMI earns from qualifying purchases.
10. Email Newsletter
If you sign up for our free Army WHtR Pass Plan or newsletter, we collect the email address (and first name, if you choose to give it) that you enter in the sign-up form. We use it only to send you the guide you asked for and occasional emails from TrueFit BMI about body composition standards, new tools and guides, which may sometimes include affiliate product recommendations. Your calculator measurements are never connected to your email address.
Our sign-up forms and email list are run by Kit, which stores your email address and sign-up details on our behalf. The sign-up form is loaded from Kit's servers, and Kit may record whether our emails are opened and which links are clicked so we can see what readers find useful. See Kit's privacy policy for details.
We never sell or rent your email address. You can unsubscribe at any time using the link at the bottom of every email, or contact us to have your information deleted.
11. Policy Updates
We may update this Privacy Policy from time to time to reflect modifications in advertising guidelines, legal requirements, or website features. We advise reviewing this page periodically. Revisions become effective immediately upon being posted, with the updated date clearly reflected at the top of this policy.
12. Contact Us
If you have any questions, comments, or data inquiries regarding this Privacy Policy, please reach out to us:
- Website: https://www.truefitbmi.com
- Contact Page: Contact Us
- Email: osa@truefitbmi.com